The Apple-Story – Selling the Revolution

Fifty years after Apple was founded, its vision has transformed everything – how we communicate, work, create, and think.

Apple didn't just build devices; it rewired human behavior itself. Our film tells this story through the people who lived it: companions like Andy Hertzfeld, Andy Cunningham, Bob Belleville, and German design pioneer Hartmut Esslinger – alongside digital natives who've never known a world without touchscreens, and acclaimed journalists who have defined our understanding of tech's last decade. From a suburban startup to global domination, from hippie idealists to a trillion-dollar empire. We explore both sides of this digital revolution: the democratization of creativity and connection, but also surveillance capitalism, exploited workers, and a generation of children growing up addicted to their screens. Apple set out to fight Big Brother, promising freedom against IBM's corporate machines. Did the revolutionary become the very monster it once sought to destroy?