Tom Zwiessler heads the newly created content unit at Autentic
Oberhaching, 1 June 2023
- Launch of Autentic Studios
- Dr. Patrick Hörl, Managing Director Autentic: „With the creation of our label Autentic Studios, we are responding to the increasing demand for factual content on ever more diverse playout channels.”
The number of in-house productions by TV channels, streaming platforms, and Video on Demand services is continuously increasing, as is the investment in producing originals. The renowned media company Autentic is considering this development and expanding its content department under the new label Autentic Studios.
The new unit continues the strategy of the previous Autentic productions to focus especially on internationally marketable documentaries. In addition, Autentic will be even more involved as a financing partner for documentary productions in the future.
Tom Zwiessler will take over the management of Autentic Studios. The expert in factual content has more than two decades of industry experience from a variety of perspectives as a channel manager and producer. As Managing Director Development & Sales at Storyhouse Productions, he was responsible for numerous documentary projects for flagship formats of public broadcasters in German-speaking countries, such as "Terra X", the "ZDFzeit" series with Nelson Müller or "Wissen vor Acht" with Anja Reschke. Previously, Zwiessler was Senior Vice President at ProSiebenSat.1, where he was in charge of the factual division of the entire broadcasting group and, among other things, expanded the brand family of the popular knowledge format “Galileo”. At the TV channel RTLZWEI, as Executive Vice President Program, he set many documentary highlights, such as the factual series "Endlich Klartext! – Der große RTLZWEI Politiker-Check" with Abdel Karim, awarded the German Television Prize in 2018.
At Autentic Studios, Tom Zwiessler will be responsible for the further expansion of One-Offs and series production, both linear and non-linear. In addition, he will – in close coordination with Autentic Distribution – promote new possibilities for co-financing larger projects in cooperation with several financing partners. Andreas Martin will remain Head of Production.
Tom Zwiessler, Head of Autentic Studios: “Documentary makers are currently experiencing a golden age: the combination of streamers, VOD services, pay TV and the still strong linear TV has given documentaries a new significance. Young target groups are also increasingly looking for documentary content. I am very much looking forward to building the new label "Autentic Studios" together with a strong team and Autentic's excellent partner network. We will bring together creative storytelling talent and the power of our international financing and co-production partners to make what broadcasters and platforms need: gripping and entertaining documentaries that engage their audiences with relevant content.”
Dr. Patrick Hörl, Managing Director Autentic: "With the creation of our label Autentic Studios, we are responding to the increasing demand for factual content on ever more diverse paths to our viewers. Not many people know the facets and possibilities of the factual genre better than Tom. Therefore Autentic Studios and Tom are a perfect match for us."